I was recently invited to the Bath, Book, Bed campaign, a public event in Lakeside shopping centre, where I was able to put my own question to Jo Frost and get lots of handy tips and advice.

As those of you who follow me on Facebook will already be aware, the question I put to Jo was:

‘There’s a lot of bad press about Controlled Crying. I accept it works in terms of improving sleep habits, but what would you say to those parents who are fearful of negative longterm implications caused by employing the technique?’

Jo was very accommodating and happy to chat about this with me, which I’ll be discussing in a follow-up post…


Bath, Book, Bed Campaign

Jo has rebranded and reinvented herself as Nanny Jo, and this is her second year appearing as the spokesperson for the #BathBookBed campaign with the BookTrust, and endorsed by the Institute of Health Visitors.

Bath, Book, Bed aims to promote peaceful sleep by inspiring and encouraging a love of reading in children, particularly as part of a bedtime routine. It’s no coincidence then that the campaign materials feature the very popular Peppa Pig family – if your child is anything like mine, this will prove a great hit!

I’m all too familiar myself with the fact that lack of sleep is one of the very toughest aspects of parenting. Jo was on hand to give advice and tips for how to implement an effective bedtime routine to help combat this, and the take away message was very much a case of don’t rush your children.

She gave a fabulous analogy that I love, and which really helps to illustrate why some children ‘play up’ – for want of a better phrase – come bedtime:

Imagine you’d planned a night out with your friend, and throughout the evening your friend was continuously checking their watch and clearly becoming agitated because they wanted to leave. How would that make you feel? If we do this to our children (hands up – I’ve been guilty), it absolutely makes sense that they’d seek our attention in other ways and at other times – most likely less appropriate ones.

If, however, we commit to focussing on our children completely for, Jo suggests, 90 minutes prior to lights out, this unmet need for attention is negated. At least that’s the theory – and it’s one that I like.


The Importance of Routine

Routine is an essential tool for teaching children our expectations of them, and we have to be willing and committed to following through every evening; establishing the Bath, Book, Bed pattern is a fabulous way to execute this. And really, is it such a hardship to spend that precious time with the children we cherish?

It’s these treasured uninterrupted moments with our little ones that will help them – and us – achieve a relaxing descent into a peaceful night. Hopefully…

And if that doesn’t quite go according to plan? Well, as we’re all aware, Jo has suggestions to assist with seep training too… Some of which are arguably controversial and may not be suitable for every family. But one I have to say I’m totally on board with is Bath, Book, Bed. It’s a lovely idea, which has zero negative connotations and encourages the positivity of bonding and slumber for the whole family.

If you’d like more information or to access a wide range of ideas for reading materials, visit www.booktrust.org.uk/bathbookbed, where you can also download the booklet ‘Bath, Book, Bed: Simple steps to a better night’s sleep’ for helpful tips tips from parenting expert Jo Frost, featuring Daddy Pig.

Don’t forget to look out for my follow-up post discussing Jo’s response to the question I asked her.

This is a commissioned post.

An award-nominated blogger and author, Kate is a huge advocate of personal growth, focusing on journaling to increase positivity and facilitate mindful motherhood. With a wealth of experience in breastfeeding and CMPA, Kate is also an expert baby sleep chaser. Her writing has appeared on Mothercare, Huff Post, and BritMums.


  1. Gorgeousgsmama Reply

    I’m really looking forward to your follow up post. We have never had a problem with getting George to sleep. Depending on who takes him to bed, his “loose routine” is very different. Hubs will take him up to watch footie together in our bed. I will take him to bed and read three stories only and tell him to go to sleep with his milk and dummy and he does.

    I have some new bath products to try with him so we thought we’d try the bath, bed book routine and we also used the last 20 mins of cbeebies with Iggle piggies and the bedstime story. Mainly coz I love it too. I have to say it all worked and he was sound asleep by 7:30.

    I hope it’s working for others out there.

    • Gosh, sounds like you’ve been very lucky! I’m hoping I’m sure a piece of that with the next one… ?l

      I love this campaign, nothing better than fun in the bath and bedtime snuggles with a book. It’s one of the best bits about being a parent, isn’t it?!

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