[Ad] Last week saw the final demise of Mothercare, a much-loved family store founded in 1961 and well-known for their stock of baby and toddler products. Having the option to see and feel a pushchair or child safety seat up close prior to making a purchase was always been a huge draw. For me, losing them from the high street feels momentous and poignant, both personally and professionally.
The first ever baby item I bought for myself was purchased from our local Mothercare store; much of the subsequent maternity and baby paraphernalia I needed came from there too – including many of the preemie clothes we needed first time around.
It feels like saying goodbye to a precious piece of my history.
It saddens me that I’ll never take my daughters there to shop for their pregnancies in the future.
Mothercare’s Seat-Fitting Service Will Be Missed
One of the things I most loved about Mothercare was their seat-fitting service which I used many times; that peace of mind was priceless.
Given that there are few options on the high street now, buying online from somewhere like buycarparts.co.uk is almost inevitable. Before purchasing any child’s car seat, it’s worth checking out car seat legislation.
Goodbye to A Valued Client
But there are professional reasons too:
One of my proudest accomplishments during my writing career to date, is being approached by Mothercare to write for their blog.
I was commissioned for a piece about nursing during World Breastfeeding Week. Being sought out as an expert in the field was an incredible compliment.
I also worked with Mothercare on a review of their personal shopper service, and it’s with great sadness that I know I’ll never again step foot in one of their shops. I’ve just checked, and their website is also gone.
Losing a backlink from a prestigious company in the family sector, as well as the article itself from my portfolio, is a crying shame.
I wonder whether anything similar will replace the store I was so fond of, but I suspect not. More likely, online shopping will continue to grow and seal the fate of our once-beloved high street.