I was proud last year to join #FeelSuper in aid of Marie Curie, with P&G and Superdrug, and supported by Frankie Bridge as the ambassador.

#FeelSuper and Help Marie Curie, With Frankie Bridge

And I’m delighted to have been invited to support them again this year.

#FeelSuper with Frankie Bridge and Support Marie Curie

Yesterday Frankie hosted a fabulous event to celebrate and promote the campaign, with afternoon tea and beauty treatments for some lucky bloggers. And I was gutted that I was unable to attend! I went last year and had such a fantastic time – alas a small baby is not conducive to the travel, nor to allowing Mummy some (much-needed) ‘me-time’. No matter, in contrast to the critical nature of #FeelSuper, my woes are very definitely third world problems!

The campaign is dedicated to raising funds for the fabulous palliative care provided by the wonderful Marie Curie charity, the UK’s leading terminal illness charity which is completely reliant upon donations. It’s such a worthy cause, and best of all this campaign could not be easier to get involved with and take part – without it costing you a penny:

From September 20th to October 17th, every time a shopper in the UK purchases select P&G products from Superdrug, a donation will be triggered. It’s that simple.

#FeelSuper is now in its third consecutive year, and has now raised nearly half a million pounds for Marie Curie – this is the next big target, one which Frankie Bridge is asking us all to help reach as a community. When you consider that 19% of people living with a bereavement believe that better end of life care could have helped them to deal with their loss by preserving memories of happier times*, the significance of the crucial service becomes clear.

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Frankie says, “I’ve seen first-hand the effect money raised through the #FeelSuper campaign has on the lives of those living with terminal illnesses, their friends and their families. I want to thank everyone who has supported us so far and ask them to get behind us once again and get to our goal of £500,000. It’s so easy to get involved, simply treat yourself to your everyday purchases such as Oral-B toothpaste or Pantene shampoo and ‘Feel Super’ knowing that your small purchase is making a big difference.

It’s so easy to put this type of care out of mind – until you or a loved one need that support.

Dr Jane Collins, Chief Executive of Marie Curie, says, “The #FeelSuper campaign gives people such an easy way to support Marie Curie. Every contribution, no matter how big or small, makes a real difference to people’s lives. Our ageing population means more and more people are living with a terminal illness and the money raised from simply purchasing P&G products in Superdrug will help Marie Curie to continue providing vital care and support to people living with a terminal illness, and their loved ones.

Participating products include Pantene, Oral B, Olay, Gilette, and many more.

Watch the video:

After October 17th select products bearing the Marie Curie logo will continue to trigger donations, so you can keep supporting the charity through next month and beyond.

#FeelSuper with P&G and Superdrug

Simon Comins, Commercial Director for Superdrug added, “It’s been a privilege to see how successful the campaign has been and an honour to work with our amazing ambassador Frankie Bridge over the last three years. Superdrug is extremely proud to support Marie Curie as part of the #FeelSuper campaign, both colleagues and customers have gone above and beyond to help Marie Curie patients receive the care and support they need.

I’ve been promised another invite next year, and I can’t wait to attend and continue supporting this brilliant campaign.

*Sample of 1,155 who had lost a relative, friend or neighbour through terminal illness. In answer to Q “Which of the below areas do you think could have been improved upon by changes to the standard of care provided in the final stages? Helping keep happy memories of them.


Frankie Bridge is supporting the #FeelSuper Campaign for the third year, continuing to raise funds for Marie Curie and hoping to reach £500,000 this year. From the 20th September to the 17th October you can get involved and #FeelSuper at Superdrug with brands such as Oral B, Olay, Gillette, Pantene and many more. One product = One donation.

This is a commissioned post.



An award-nominated blogger and author, Kate is an experienced breastfeeding advocate, and expert baby sleep chaser. Her writing has appeared on Mothercare, Huff Post, and BritMums.


  1. Joanne Beale Reply

    First time I have heard of this but will be giving a donation as my mother-in-law passed away with pancreatic cancer

  2. Amy Fidler Reply

    Yes i always shop in Superdrug,and make sure i look out for items included in this campaign x

  3. Lindsey Stuart Reply

    Yes absolutely! I have really enjoyed reading your blog post, fantastic and interesting

  4. Your situation sounds very distressing and I’m so sorry to hear of your loss.

    (For clarification MacMillan and Marie Curie are separate charities.)

  5. Ann-Marie Gould Reply

    i hadnt heard of this before but it sounds like a great initiative

  6. Andrea Fletcher Reply

    I have never heard of this before but would like to support it.

  7. Michelle Ferguson Reply

    Only heard about it here but now I know about it I will support it

  8. Karen Usher Reply

    Yes, I sure will, such a worthwhile cause and close to so many peoples hearts!

  9. Margaret gallagher Reply

    A subject very close to me
    Always do support this very worthy cause

  10. Sue McCarthy Reply

    Never heard of it before. Have in the past supported Marie Curie but it’s more appropriate for me to support local cancer charities / events (I’m in Guernsey).

  11. Sheena Batey Reply

    First time I have heard of it but will endeavor to buy products from Superdrug to support this really worthwhile cause.

  12. Rebecca Alderson Reply

    It’s the first I’ve heard of it but I will be now!

  13. Tracy Newton Reply

    This is the first I have heard of this. But, I will be supporting this great cause.

  14. Ema J Lowe Reply

    i will be stocking up on my favourite P&G products to support this great cause.

  15. Anneka Avery Reply

    I haven’t come across this campaign before but your post has inspired me to host a girlie afternoon tea to talk about it and see if I can raise some awareness and possible donations or another idea of a project to help!

  16. Deborah Mackenzie Reply

    I haven’t heard of it before, but will now be supporting it

  17. alice lightning Reply

    i usually give donations to marie curie such a good cause

  18. lapsapchung Reply

    I’ll be looking out for the products in the shops but beyond that I’m already committed to giving time and money to other charitable causes, sadly none of us can afford to support everything we would like to
    Jane Willis

  19. Lorna Ledger Reply

    #FeelSuper – yes I will, I will look out for the products and thin gs within my community x

  20. Wendy Jones Reply

    to be honest i’ve not heard of it, but thank you i do now.

  21. Dion petrie Reply

    I haven’t heard of it before but now I have I certainly will ?

  22. This is the first I have heard of the #FeelSuper campaign. I will happily donate but I will not be doing my own fundraising- I shaved my head to raise funds for another Cancer Support charity earlier in the year 🙂 x

  23. Judith Allen Reply

    I’ll look into it, but we don’t have a superdrug here.

  24. Natalie Crossan Reply

    Yes I will be supporting the #FeelSuper campaign all the way!

  25. Caroline Hunter Reply

    Thanks for letting us know about it! Yes, I will support it 🙂

  26. Natalie Turner Reply

    Yes, I will. I hadn’t heard of it until now, but it sounds great!

  27. Yes I always like to support these kind of things when I can, I think they do such work.

  28. Victoria Prince Reply

    Definitely 🙂 I think it’s a great campaign and I’m delighted to see it’s back again this year!

  29. Sylvia Paul Reply

    I have never heard of this before but it sounds like a very deserving cause x

  30. Carly Belsey Reply

    I had actually never heard of it but I certainly will be as I do shop in Superdrug. Thank you

  31. I wasn’t aware of this excellent campaign so will be happy to support it now that I do.

  32. Stacey McKernan Reply

    I’ve never hear of it before, but I will be happy to support it.

  33. lorraine kirk Reply

    I’d not heard of it until I just read your blog post but yes 100%

  34. Valerie Seal Reply

    Yes I’ll be supporting the #FeelSuper campaign this year.

  35. Kay Broomfield Reply

    I’ll definitely be supporting the #FeelSuper campaign. My husband had cancer but we had a fortunate outcome but I know how horrific that experience was; the value of Marie Curie cannot be underestimated.

  36. Never heard of it before so I’ll look into it first to make sure money goes where it’s supposed to and not into the campaign. Thanks

  37. Caroline Blaza Reply

    First I have heard of this but will certainly go look at it now x

  38. Deborah Hambleton Reply

    I had not heard of this before but I will definitely support it now

  39. Zowie Duffield Reply

    Absolutely! I will purposely use p&g products more when I go shopping for this cause alone.

  40. Lauren Fox Reply

    I’ve never heard of it before but I will be from now yes ?

  41. Kayleigh Robinson Reply

    Such a great campaign, I’ll definitely support it xx

  42. Sam Parkes Reply

    First I’ve heard of it through your blog but now I know and it’s such a good cause I will be now

  43. Heather Morrison Reply

    Yes I will be. I think it’s important to support charities like Marie Curie.

  44. Yes I will. I’d not heard of this campaign before but we lost my mum to cancer a few years ago so this is close to my heart too.

  45. Deborah Clarke Reply

    I’ve never heard of it before to be honest. Yet will be sure to go and read up a bit more now .

  46. Paula Cheadle Reply

    I have never heard of this before, but will look in to it

  47. Rachael O'Brien Reply

    Haven’t heard of this so thankyou for making me aware !

  48. Debbie Preston Reply

    Like many others I wasn’t aware of this fab cause so will look to support it now

  49. caroline tokes Reply

    It is the first I have heard about it so i will be looking into it to see what it is then i probably will be

  50. jackie grout Reply

    Yes I will. I have lost to many family members and friends to Cancer.

  51. Debs Geordie Johnson Reply

    I, like many others had never heard of this before reading your post. Having a few women dying and receiving ongoing treatment for cancer, this will be something I am now going to research and see what I can now do to contribute to. Thank you so much for bringing this to my attention x

  52. Claire Elizabeth Noke Reply

    I hadn’t heard of this until now … but what a fabulous “excuse” for tea, gossip, laughs and pampering !! ? I certainly will be arranging this now !! xxx

  53. Jacqueline Roberts Reply

    First time I’ve read about it, would love to get involved

  54. Claudia Carroll Reply

    It sounds very worthwhile and I am happy to support the initiative!

  55. Simon Keeping Reply

    I hadn’t heard of the campaign until I read this blog. My mother has just been diagnosed with lung cancer so I will definitely be supporting this one as much as I can.

  56. Danielle Pooley Reply

    I haven’t heard or know anything about the campaign! I’m glad I read the blog

  57. Laura Walker Reply

    I haven’t heard of the campaign however I shall be looking into my family have been affected by cancer as have my friends

  58. Ruth Wollerton Reply

    Yes I will. I think this is a great campaign as cancer has affected my family and friends, so its a very important issue for me.

  59. Hayley Elvin Reply

    Yes I will, thank you for the information about the campaign

  60. Alison Clifford Reply

    Such an easy way to get involved and contribute. I will definitely be buying some products

  61. Laura Kevlin Reply

    Yes, I hadn’t heard of it before but I will be sure to be on the look out for qualifying P & G products on my next shop!

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