The Untraditional Wedding Dress - and Where to Find It

The other day, I was chatting to a friend who is currently planning her wedding, and I became aware of an issue facing many brides-to-be. I was surprised that it’s not something to have occurred to me before now, and I simply put that down to the wedding industry being what I know. My epiphany? More often than not, if a bride is looking for an untraditional dress, she has no idea where to begin her search!

Naturally, this became immediate post fodder; so here’s my guide to help you find your elusive, perfect, untraditional wedding dress…

Coloured Wedding Dress

For coloured dresses, you can widen the net as you don’t have to stick to wedding gowns at all! If you are already planning to flout tradition, then why not simply look for a dress you love – irrespective of whether it has been designed specifically as a wedding dress? You’ll probably save yourself a few quid too!

Here’s a really great piece for inspiration: Love My Dress.

Bridesmaid's Flowers

Maternity Gown

If you will be carrying something more than a bouquet up the aisle on your wedding day, you can absolutely still look fabulous. There are many styles available to showcase your beautiful bump and keep you looking elegant whilst blooming.

Shop Maternity: Tiffany Rose; Seraphine

Destination Wedding Dress

Do not make the mistake of underestimating the volumes of fabric used in creating some traditional dresses, and the weight and warmth this equates to. For exotic beach weddings, you will be seeking a lightweight, cooler dress. Alternatively, if you are planning a winter wedding in New York or Iceland, you will be looking for a coat worthy of your wedding snaps. The following websites will give you some options:

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Shop Beach: Aisle Style

Shop Winter: Bridal Knot

Genuine Vintage Gown

If you are intending to hunt down and acquire an authentic vintage gown, try the following site:

Shop: Abigails Vintage Bridal

Bridesmaid's Feet

For a vintage vibe, the following will help you to shop for your dress:

Twenties Inspired – Think Flapper

This look includes loose dresses with dropped waists that skim the frame, the intention being to achieve an androgynous, prepubescent look. Typical of the period were satin and sheer fabrics, scalloped patterns, and lots of heavy beading.

Inspiration: Twenties-Inspired Wedding Dresses; Art Deco Wedding Dresses

Shop: Luella’s Boudoir; Jenny Packham

Untraditional Wedding Dress

Thirties Inspired – Think Gatsby Glamour

If you are unsure of the characteristics associated with thirties fashion, think ‘Old Hollywood Glamour’. This look is more sophisticated and sleek than the previous decade, with the emphasis on accentuating a thin waist and a slender figure: the thirties reclaimed femininity. Backless, floor-length gowns in silky fabrics were popular.

Inspiration: Thirties Wedding Inspiration

ShopHeavenly Vintage Brides

Forties Inspired – Think Gatsby Glamour

The forties saw military-inspired fashion. Skirts and dresses were knee-length, with the waist often belted, and accentuated with darts in the fabric. Separates became more common, and evening attire would often combine a satin skirt with a lace blouse.

Inspiration: 1940’s Wedding Dresses

Shop: Heavenly Vintage Brides; Belle and Bunty

Fifties Inspired – Think Marilyn Monroe

Low-cut tops with A-line skirts  that came just below the knee were fashionable in the fifties. A full petticoat would often be worn to emphasise a small waist – this decade was all about the hourglass.

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Inspiration: 1950’s Wedding Inspiration

Shop: FairyGothMother; Honeypie Boutique

Related Posts:

There are so many stunning options available, it’s a little sad to have only one gown. But then having more than one means less time wearing each outfit, and that too is lamentable! Here are some ideas for what you can do with your dress after the ceremony.



An award-nominated blogger and author, Kate is an experienced breastfeeding advocate, and expert baby sleep chaser. Her writing has appeared on Mothercare, Huff Post, and BritMums.


  1. Tamesha Denbow Reply

    Hello! I just would like to give a huge thumbs up for the great info you have here on this post. I will be coming back to your blog for more soon.

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